The SimSim brand began operating in 2007 by producing and distributing the Sim Sim mouth-fresheners. This company has been best known for his flavors and concerning to customer health with sugar-free products.

 Sim Sim product is produced according to international standards and this company obtained the TÜV German certificate in the field of sugar-free products.  It achieved to receiving five patent certificates in the field of sugar-free products too.